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This #$!% Has Got to Stop: Posted Without Comment   

06|8|10

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20 comments

Jun 08, 2010
 said...
In my local Costco, the stack of Chocolate Cheerios took the place of Multigrain Cheerios which are no longer offered. And this is in healthy living VT!
Jun 08, 2010
jenniferswilson said...
Saw commercial 4 Multigrain Cheerios, with 10 sec of "new Chocolate Cheerios" tacked on the end. Craziness!
Jun 08, 2010
jwilliams057 said...
That photo is really wild as you scroll down. Sorry, I know that wasn't the point.
Jun 08, 2010
tcabeen said...
I had multigrain cheerios recently. They were so sweet, like hundreds of tiny donuts. I can't believe I used to think they were "healthy".
Jun 08, 2010
 said...
The ONLY kind of Cheerios that are good for you are the plain ones.
Jun 08, 2010
epicuriosa said...
I have nothing to say beyond Bittman's already perfectly eloquent statement: This #$!% Has Got to Stop
Jun 08, 2010
wiseeats said...
Absolutely ridiculous what they will come up with. Agree completely that it needs to stop!!
Jun 08, 2010
Art Good said...
Looks good!
Jun 08, 2010
 said...
THANK YOU! Somebody had to say it! When are Companies going to seize getting away with advertising over processed, unnatural foods as healthy. The majority of consumers will take them at their word, assuming some sort of responsible business practices. Sooo frustrating!
Jun 08, 2010
ABakingLife said...
My 4-year old found cupcake cereal at the grocery store - even HE couldn't understand why someone would eat it for breakfast! Why are companies pushing us to start our day this way???
Jun 08, 2010
operagirlcooks said...
That's not breakfast. Blech.

http://operagirlcooks.com

Jun 08, 2010
 said...
I especially like the 'heart healthy' icon on the box.
Jun 08, 2010
 said...
Who would buy that crap for their kids? I have a 3 and 1/2 year old who loves fresh veggies and fruit, and of course the occasional ice cream (homemade, thanks to Mark's recipe) and cookies (also homemade). My point is that parents set the example and anyone who tells you their kid won't eat healthy food only has themselves to blame.
Jun 08, 2010
phirstlast said...
Just my opinion, but $#!+ is a better string for your purposes.
Jun 08, 2010
 said...
Boo.

Then again, it resembles my childhood breakfast (alternating cocoa krispies and cocoa pebbles)

Jun 08, 2010
monogirl said...
Hmmm....I think the Cinnabon cereal I saw the other day might be worse. Mall food in a bowl. Yum!
Jun 08, 2010
 said...
Another great breakthough is chocolate flavored formula for toddlers! With the heavy marketing push on providing nutrients and pleasing picky palates, this will sadly be a big seller.
http://www.theatlantic.com/food/archive/2010/05/chocolate-formula-baby-doesnt...
Jun 09, 2010
Fooducate said...
Here's a nutrition breakdown and commentary from Fooducate: Chocolate Cheerios, Corporate Growth, and Obesity http://bit.ly/bR85oN
Jun 09, 2010
 said...
it wouldn't even be as bad if it didn't say "whole grain" so dumb a's think it's health food. I mean we all can eat some crap once in a while, but let's call a spade a spade.
Jun 10, 2010
 said...
Okay, I'll be the odd man out and admit I like Chocolate Cheerios. Marginally better for me than eating a candy bar, at least!

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