[Ideas welcome, and we will credit you: email@example.com]
Hard to believe: McCormick, who’s brought us spices since its inception in the late 19th century (though I suspect the quality was considerably higher then) has a new bad idea: Recipe Inspirations.
What is this? A recipe card with a not-especially-great-sounding recipe – like Shrimp Pasta Primavera – with ¼ ounce of spices, pre-measured and bubble-packed individually, so that you can be “inspired” to cook dinner, and not bother to buy or store or measure spices. For a mere two bucks. Of course, you probably have at least three of these spices already – in this case garlic, onion, and black pepper – and you can buy what’s probably a year’s supply of higher quality versions of the other two for less than four dollars at someplace like Penzey’s. Or a supermarket.
If buying this item saved you a shopping trip, it might make some sense. But of course it doesn’t; the McCormick’s recipe – and the “inspiration” is really good for nothing else, unless by coincidence you found a different recipe that called for the same amounts – calls for cream, Parmesan, stock, and a variety of vegetables. Oh, and shrimp. I rarely have all of these in the house at the same time, and I doubt you do either.
Plus, what if you should want more – or, heaven forbid, fresh – garlic?
This idea is such a loser it’s almost unfair to point it out. Off the shelves within a year, I bet.