It’s easy enough to despise Chocolate Cheerios, but they point the way to an understanding that organic food can hardly be considered blameless when it comes to the relentless drive of Big Food to addict or at least hibituate children to eating what amounts to dessert for breakfast.
A few days after we posted a picture of the looming display of Chocolate Cheerios, I happened to be staying in a house where someone bought a package of Cascadian Farm Organic Chocolate Granola. After one glance at the Granola label, I decided to go on both companies’ websites and do a little nutritional comparison.
My first discovery (I knew this, but had forgotten), was that Cascadian Farm is not the operation of some Northwestern family business, but a brand of General Mills, just like Cheerios. So although the feeling may be a little more touchy-feely, the corporate philosophy is the same.
And the nutritionals read similarly. Cheerios, in fact, has fewer calories, less fat, and less sugar, at least if you stick to the serving size. It also has considerably less fiber.
Obvioiusly a real granola is superior to Cheerios. (Equally obviously, regular Cheerios are far superior to the choco-puff version.) But despite the not-meaningless organic-ness of the Cascadian Farm product, it’s not real granola. What it is, sorta, is crumbled up cookies with a little whole grain thrown in.