By Suzanne Lenzer
In this era of public cynicism toward corporate America, it’s exciting to see a company, traditionally known for developing junk food delivery systems, trying to do some real good. Walking through the aisle of the local supermarket it’s hard not to notice these Hostess Twinkies: there’s a giant ogre on the package.
Admittedly, it’s “only” a co-marketing campaign to promote the new Shrek film, but still. These Twinkies aren’t like the traditional ones with that cloying white cream substance in the center–these appear to contain a cloying green cream substance instead. At last, a product aimed at encouraging kids to eat their greens!
How exciting it must have been to have to be a part of that product development meeting: “Hey, instead of just making sugar snacks that encourage childhood obesity and diabetes, let’s do some good, public service even. Let’s make the same #$!% but in green! We’ll be helping kids get over their fear of green food–parents will love it.”
Sure, some will say the executives at Hostess really just needed a way to help sell movie tickets–and Twinkies–but come on, that’s just so cynical.