In 2005, the House of Representatives passed an act that forbade consumers to sue fast-food operators over weight gain. “The Cheeseburger Bill” (formally, “The Personal Responsibility in Food Consumption Act”) attempted to legislate the message that the costs of fast food are personal, not social, and certainly not a consequence of selling harmful food at addictively low prices.
The reality is different, as we begin to understand the extent of the financial and economic costs wrought on our society from years of eating dangerously. That’s a different kind of cheeseburger bill; the butcher’s bill, if you like: The real cost.
What you pay for a cheeseburger is the price, but price isn’t cost. It isn’t the cost to the producers or the marketers and it certainly isn’t the sum of the costs to the world; those true costs are much greater than the price.
This is an attempt to describe and quantify some of those costs. (I have been working on this for nearly a year, with a student intern, David Prentice.) It’s necessarily compromised — the kinds of studies required to accurately address this question are so daunting that they haven’t been performed — but by using available sources and connecting the dots, we can gain insight.
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