Americans spend less time cooking than anyone, and the amount we “cook” — some people count microwaving a pizza — has been on a long, slow decline. The reasons for this decline are varied and complex, but an increase in the average of both hours worked and television watched, coupled with the marketing of “convenience” foods, have turned cooking from a sometimes-pleasurable necessity into, for many people, an ominous-seeming choice.
Yet the benefits of cooking, about which I’ve written before, are many: Cooking gives you control over what you put into your body and it’s cheaper than eating out or taking in. Food you make yourself tastes better, and it’s better for the environment, for your body, for your family. It’s just plain better.
We all know people who don’t cook: not enough time, skill or stuff. Gentle encouragement could change that, and — if it does — it’s no exaggeration to call it a gift of life. So instead of your incredible cookies — or in addition to them — you might consider a gift of the means, encouragement or inspiration for non-cooks. Imagine how great it would feel if, next year, they gave you cookies.Some ideas:
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