I tried to ignore the month-old “Stanford study.” I really did. It made so little sense that I thought it would have little impact.
That was dumb of me, and I’m sorry.
The study, which suggested — incredibly — that there is no “strong evidence that organic foods are significantly more nutritious than conventional foods,” caused as great an uproar as anything that has happened, food-wise, this year. (By comparison, the Alzheimer’s/diabetes link I wrote about last week was ignored.)
That’s because headlines (and, of course, tweets) matter. The Stanford study was not only an exercise in misdirection, it was a headline generator. By providing “useful” and “counterintuitive” information about organic food, it played right into the hands of the news hungry while conveniently obscuring important features of organic agriculture.If I may play with metaphor for a moment, the study was like declaring guns no more dangerous than baseball bats when it comes to blunt-object head injuries. It was the equivalent of comparing milk and Elmer’s glue on the basis of whiteness. It did, in short, miss the point. Even Crystal Smith-Spangler, a Stanford co-author, perfectly captured the narrowness of the study when she said: “some believe that organic food is always healthier and more nutritious. We were a little surprised that we didn’t find that.” That’s because they didn’t look — or even worse, they ignored.
Read the rest of this column here.