The PInk Menace

Rick Perry — remember him? — was more inspired as a defender of the beef processing industry than he was as a debater. Last week, Perry — along with Iowa’s governor-for-life Terry Branstad and Gov. Sam Brownback of Kansas — implored the media to end its “smear campaign” against pink slime, the ammonia-treated burger extender he’d rather have us call by the name used by its producers: Lean Finely Textured Beef.

Whether “pink slime” is a fair handle or not, public outrage has thrown it off a cliff. Some of the country’s largest grocery chains have announced that they will no longer sell products containing it, as did McDonald’s, while Wendy’s emphatically insisted that it never has. The United States Department of Agriculture, a major buyer of pink slime for its National School Lunch Program, has offered participating schools the option to order their beef with or without it, though it will likely remain in many schools.

As a result, the largest producer of the stuff, Beef Products Inc., has suspended operations at three of its four plants for 60 days, by which time it hopes to do some public relations hocus-pocus to restore consumer confidence before resorting to permanent closures. We’ll see.

Read the rest of this column here.

Posted in Food Politics