The ever-increasing number of people working to improve the growing, processing, transporting, marketing, distributing and eating of food must think through our messages more thoroughly and get them across more clearly. I don’t pretend to have all the answers, but I can say that a couple of buzzwords represent issues that are far more nuanced than we often make them appear. These are “organic” and “G.M.O.’s” (genetically modified organisms).
I think we — forward-thinking media, progressives in general, activist farmers, think-tank types, nonprofiteers, everyone who’s battling to create a better food system — often send the wrong message on both of these. If we understand and explain them better it’ll be more difficult for us to be discredited (or, worse, dismissed out of hand), and we’ll have more success moving intelligent comments on these important issues into the mainstream.
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