Where Will Big Food Put 1.5 Trillion Calories?

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By Michele Simon

[I met Michele Simon last year, at a panel discussion at NYU – she’s a powerful advocate and speaker, and as you can see here, a terrific thinker. I believe that if you read this piece and its links, plus Tom Laskawy’s, you’ll understand why so many people are critical of Let’s Move and especially the “cooperative” industry response to it.

Ms. Simon is also an author: check out her book, Appetite for Profit, and her site. – mb]

Recently, 16 major packaged food companies “pledged” to Michelle Obama’s Let’s Move campaign that they would somehow remove 1.5 trillion calories from the U.S. food supply by the end of 2015. As I wrote here, there are many reasons to be skeptical about this announcement. Since my post others have chimed in with their own doubts. For example, see business writer Melanie Warner’s excellent analysis, Food Industry’s Calorie Reduction Pledge: Smart Marketing, but Dumb Nutrition. Continue reading

Posted in Food Politics