Beverage Notes: Moxie
By John Thorne
If you’re not doing anything else today, you might consider driving to Waldoboro, Maine, to help celebrate Moxie Day. The Moxiemobile will be there and other Moxie-intensive excitements, plus free samples of that beverage for everyone. Despite the fact that, before the Great Depression (I mean the earlier one), Moxie was America’s bestselling soft drink (okay, I don’t believe it either, but it does seem to be a fact), most people south of the Maine border have never heard of the drink, and the few who have, more than not, have refused to sample it again. Among them I count my doctor, who favors diet Dr Pepper, a drink which in any form should never have been allowed to cross the Mason-Dixon Line. (We already have it in New England; we call it cough syrup). When I suggested he might try diet Moxie, he reacted as though I had suggested he sip iced sewage.
Moxie’s popularity in Maine is genuine. Checking online to confirm the Waldoboro event, I discovered that there are other Moxie Day celebrations in Maine this summer — in Lisbon Falls, Kennebunkport, and Union. I mention this only in passing, since my interest is in the beverage, not the “famous” Moxiemobile, Moxie memorabilia, or even Moxie ice cream. Even so, that these things actually exist gives me that comforting feeling you have when you discover you’re not alone.


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