Okay, I’m shallow. Nothing excites me more than when someone tosses a new idea for chicken at me that sounds easy, healthy and quick. New ideas for vegetables make we weep — in a good way. Cooking is about much more than throwing stuff in the oven and waiting for dinner to emerge. It’s about lifestyle. Culture. Fun. Creativity. Time.
Mark Bittman makes everything seem not only acccessbile, but easy. He uses ingredients that we actually have, or that are at least available within a few miles of most urban or suburban cooks. Nothing obscure, nothing fussy that you need to order online because it’s simply unavailable in a major metropolis. Bittman understands that many home cooks are distracted, can barely tell the difference between a tablespoon and a teaspoon (if they have the measuring spoons at all), and crave simplicity. At the same time, he knows that we want something new, a twist on what is familiar, but with a flash of Different.
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