Atlantic salmon is an endangered species, but it’s also always in season: we have fish farming to thank for that, if “thank” is the word.
Therefore almost all wild salmon is Pacific. And in flavor, texture and color, the Pacific species of king (or Chinook), sockeye and coho are all superior to any farmed salmon.
Wild salmon is seasonal, and we’re smack in the middle of that season. Unless you live in Alaska or the Northwest, where fresh wild salmon are practically flung onto your doorstep along with the morning paper, these fish remain a rare treat, shipped to markets around the country for a few precious weeks in mid- to late summer.
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