I CAN Believe It’s Not Butter

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By Daniel Meyer

I was going to post this picture without comment. Butter-flavored syrup (which clearly contains no traces of actual butter) is a product just ridiculous enough to not require introduction or description. Or so I thought. But then I tasted it. 

The problem with Krasdale’s “buttery” syrup is not that it’s totally repulsive, but that it’s kind of delicious (in the same way that Top Ramen with two seasoning packets is delicious). I have parted ways with many of my childhood food desires, but there must still be a portion of my tongue (if not my brain) that remains susceptible to these crunchy-salty, sugary-sweet lab experiments that all-too-often pass as “food”, especially to kids. 

I am fortunate to enough to be able to cut myself off from butter-flavored syrup after just one drop, as tasty a drop as it was, because I know that it’s horrible for me, that there’s such a thing as real maple syrup that comes from trees, and that you can make your own (much better) version of Krasdale’s product by melting a pat of real butter in real syrup. But imagine if you weren’t lucky enough to know those things. You might never see a reason to stop. And that’s even more alarming than butter-flavored syrup itself. 

Posted in Food Politics

11 Comments

  1. renegadekitchen said...

    I love that the word "Flavored" is in a smaller typeset. If this were indeed a bottle of Butter Syrup, I might be tempted to drink it from a shot glass. Cheers on the find, and your restraint!

  2. gourmetmamma said...

    I’d love to read the ingredient list and nutritional values.

  3. Anonymous said...

    I haven’t tasted this fake-butter flavored ‘treat,’ but it certainly does not sound like a good food choice. That being said, the alternative is not, of course, maple syrup for most Americans. As yummy as that is, it is too expensive to be anything more than a once-in-a-long-while treat. Please try to come up with alternatives that are nutritious and affordable. Thanks!

  4. HeightsCat said...

    Hmm–if microwaving butter-flavor popcorn produces cancer-causing chemicals, I wonder what THIS does?

  5. Anonymous said...

    Maybe I’ll try it when they come up with a single malt-flavored choice…

  6. rachfink said...

    I know from personal experience that nothing beats Daniel’s (syrup-free) blueberry-butter pancake topper!

  7. Anonymous said...

    Now I’m going to have to try maple-single-malt syrup some time. Or just pour Sortilege straight on my pancakes or french toast. No thanks to any ‘butter-flavoured syrup product’, in any case.

  8. JulieAnneRhodes said...

    I hope a lot of moms read this, and learn!

  9. Anonymous said...

    I’ve done my best to eliminate HFCS from my home, but pancake syrup (hard to really call it "maple syrup," isn’t it?) has been the hardest. My kids love it, and as mentioned above, it’s too expensive to replace it with actual maple syrup. My efforts to give them jelly or a different kind of sauce (like blueberry) have failed. I suppose that if this is the only thing in my home that they eat that is this kind of crappy food, then it’s not so bad, but I have found myself making pancakes and waffles less and less.

  10. kyledreier said...

    Buttered Flavor Syrup … "Kras" … yes, it’s crass indeed. Ironic, isn’t it. We’re now a bit hyper about our syrup choices with one of our boys having corn allergies. I prefer syrup from Vermont rather than Iowa. :)

  11. Tenina said...

    I think in instances like this, the 8/20 rule can apply. If you encounter it in a social setting, dont freak, graciously accept. But like you say, real butter and real syrup would be superior and easy, why eat this crap?

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