Farmers’ Market Values

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For most of us, there’s no better place to buy fruits and vegetables than at a farmers’ market. Period. The talk about high prices isn’t entirely unjustified, but it can be countered, and I’ll get to that in a minute.

What’s inarguable is that farmers’ markets offer food of superior quality, help support smaller-scale farmers in an environment that’s more and more difficult for anyone not doing industrial-scale agriculture, and increase the amount of local food available to shoppers. All of this despite still-inadequate recognition and lack of government support.

Then there’s “know your farmer, know your food.” When you buy directly from a farmer, you’re pretty much guaranteed real freshness (we’ve all seen farmers’ market produce last two or three times longer than supermarket produce). You’re supporting a local business — even a neighbor! And you have the opportunity to ask, “How are you growing this food?” Every farmer I’ve spoken to says — not always in a thrilled tone — that the questions from shoppers never stop. But even if a vegetable isn’t “certified organic,” you can still begin to develop your own standards for what makes sense and what doesn’t.

Farmers’ markets are not just markets. They’re educational systems that teach us how food is raised and why that matters.

Read the rest of this column here.

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