We all know the importance of real food in the morning: kids who eat high-sugar breakfasts have a harder time in school, and a growing body of research suggests that foods sweetened with sugar or high-fructose corn syrup can be as addictive as nicotine or cocaine. It’s clear, too, that for most of us the eating patterns we develop as children hang around forever.
Every parent of a child born in the United States since 1950 also knows the difficulty of getting that kid to eat a breakfast of real food. This is not a “natural” inclination — no one is born craving Froot Loops or Count Chocula — but one resulting from a bombardment of marketing.
So for more than half a century well-intentioned parents have been torn between their desperation to get their kids to eat something, anything, and the knowledge that most packaged breakfast cereals are little better than cookies.
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