Cheerios is G.M.O.-Free. Now What?

Well, a major and venerable American brand has gone and announced that it contains no genetically modified organisms (G.M.O.’s). Cheerios is G.M.O.-free! And will soon be labeled “Not Made With Genetically Modified Ingredients.”

Do we care? Should we? Is this a cynical marketing ploy or a huge deal or both? (It certainly isn’t neither.)

Without question this could be the start of something big. That it has value to Cheerios and to anti-G.M.O. activists is also undoubtedly true; the question is whether it matters to the rest of us. It does; but that doesn’t mean it’s a good thing.

Read the rest of this column here.

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