Cheerios is G.M.O.-Free. Now What?

Well, a major and venerable American brand has gone and announced that it contains no genetically modified organisms (G.M.O.’s). Cheerios is G.M.O.-free! And will soon be labeled “Not Made With Genetically Modified Ingredients.”

Do we care? Should we? Is this a cynical marketing ploy or a huge deal or both? (It certainly isn’t neither.)

Without question this could be the start of something big. That it has value to Cheerios and to anti-G.M.O. activists is also undoubtedly true; the question is whether it matters to the rest of us. It does; but that doesn’t mean it’s a good thing.

Read the rest of this column here.

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2 Comments

  1. non-GMO Activist Josh said...

    Dear Mark, I couldn’t agree with you more:

    “If opportunistic marketers like those at General Mills can cash in by making insignificant changes in their products that lead to significant marketing benefits, what happens to people who’ve actually put work into making their products significantly cleaner — that is, organic?”

    Companies like General Mills or Coca-Cola not only regularly make labels like this insignificant, but they crush out smaller companies or just buy them out. Coca-Cola bought out Minute Maid, they bought out Odwalla in 2001 for $181 Million. They also created Simply Orange which is positioned as all natural and perfect. But Simply Orange is extremely processed and is flavorless unless it has orange flavor packs added…

    I’m glad there are people like you giving a realistic side to these stories on the New York Times.

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