I will be speaking at the Brooklyn Food Coalition on Tuesday. Order tickets here. Proceeds from ticket sales go to benefit the Brooklyn Food Coalition–working toward a healthy, just and sustainable food system for all!
My new book, VB6: Eat Vegan Before 6:00 to Lose Weight and Restore Your Health for Good, goes on sale April 30th. To celebrate its release, I’m giving away 10 cast-iron skillets graciously donated by Lodge.
Preorder your copy of VB6 (Amazon, Barnes and Noble, Indie Bound), then email email@example.com and tell me why you’re interested in trying it out. I’ll read through them and pick my 10 favorites.
Only emails received by Monday, April 29th, will be eligible to win.
Grub Street is giving away a copy of The Food Matters Cookbook. All you need to do is email them “what dish or favorite food matters most to you and why, in 200 words or less. Humor and originality tend to score big with…Grub Street editors, so please attempt to bust [their] sides as best as possible.” The deadline for submissions is 5pm on Monday, October 11th. Good luck!
Yesterday was the very unofficial launch of The Food Matters Cookbook. Phone interviews have begun in earnest (“Hello, Pittsburgh!”), and plans for two tv appearances for next week fell into place (“Today” will be Wednesday, probably 8.45am or thereabouts, and that’s as official as this launch will get).
Last night, however, I was honored to be given some kind of good guy award at the Let Us Eat Local event put on by JustFood. I don’t like sounding all gee-whiz, but it really was incredibly cool: a massive thunderstorm (which all but destroyed Brooklyn, evidently, and shook the NYT building as if World War I were happening down the block) left behind some heavy, humid air, but the atmosphere in the big tent at Water Taxi Beach was friendly, happy, and optimistic. I have been to literally scores of similarly organized events – chefs cook behind tables, put food on plates, people swarm and eat, etc. – but never one with better vibes.
Or better food. If there is a problem with these kinds of things, it’s that chefs feel obligated (or are guilt-tripped) to show up, and then put less than their best food forward, offering their and most easily and inexpensively produced food, thus making for a sad state of affairs.
This one was completely the opposite. At least half of the chefs were absolutely stoked, really psyched to demonstrate their commitment to local food and their ability to cook with it. I’m going to leave some people out, and I’m sorry, but special kudos to Northern Spy, Back Forty, Angelica, and Palo Santo (freshly made tortillas with fried fish and various relishes, simply perfect).
I did get an award, for doing what I’m not quite sure, but I was happy to speak, however briefly, to this crowd of committed people and their supporters. I said something like this, which is about as succinctly as I can put the message I’m going to be trying to get out there all Fall:
“Here’s why we need JustFood, and why it’s important to support this organization and others like it: If you believe in society, the banding together of humans for our common good, if you believe in our obligation to support and care for one another – not just our families or coreligionists or neighbors or compatriots but everyone – then you believe in the human right to eat food that is raised ethically.
“What does this mean? This means food that is grown – or raised – with respect – not only for the earth, but for the people who eat it and the people who work the land and tend the animals. That is sustainable and ethical food, which will also necessarily – and not unimportantly – be delicious food. That’s our goal.”
I said something too about the food kicking ass. Also got interviewed by NBC Niteside (sic), but I’m afraid to watch it.
We’re giving away another batch of apps today. Here’s the deal: Post a comment telling us how technology has changed the way you cook–or not. We’ll read through them and pick the five that speak to us. Then we’ll post them for all to see, ask you to send your email address to us, and get you your personal copy of How To Cook Everything–the super-comprehensive, searchable, amazing iPhone version. Only comments posted before midnight May 12th will be eligible.
When we challenged readers of mb.com to win a copy of Food Matters by telling us stories, I had no idea how varied, wonderful, and downright inspiring these stories would be. (You can read through them here if you like.)
Choosing three wasn’t easy, but these are my three favorites. (Winners: please email your snail mail address to firstname.lastname@example.org and we’ll get them in the mail.)
Stay tuned. We’ll be giving away more How to Cook Everything i-phone apps and some copies of How to Cook Everything this week.