I’m a heavy user of Amazon. It’s not that I like them, but I find them invaluable – the combination of nearly everything I ever want at decent prices with “free” shipping just makes it the most convenient way for me to shop.
But this right here is bad. The big, powerful, 14-cup Cuisinart food processor has a list price, per Cuisinart, of $279. Amazon is selling it for $254 – okay, fine, you’re not going to get a better deal than that. But they claim the list price is $500, so you think you’re saving almost 50 percent – and you’re not.
This follows on the heels of Virginia Heffernan’s musings about whether Amazon displays different prices to different customers.
Not that we should expect any more of Amazon than of any other retailer, which is to say they’ll get away with whatever they think they can get away with. I’m just saying: Heads up.